The “FIFA 11 for Health” programme, which improves children’s knowledge, attitudes and behavior with regard to disease and lifestyle, will be rolled out from 4 – 8 July 2016 in Port Moresby, the Host City of the FIFA U-20 Women’s World Cup.
The “FIFA 11 for Health” programme encompasses simple messages on prevention that are linked to a specific football action. To better reflect the health profile of Papua New Guinea, the programme will integrate tuberculosis (TB) in its educational messages in order to focus on a disease that is a major public health concern in the country. The 11 key messages are: play football, respect girls and women, protect yourself from HIV and TB, avoid drugs and alcohol, use treated bed nets, wash your hands, drink clean water, eat a balanced diet, get vaccinated, take your prescribed medication and fair play.
Papua New Guinea Football Association and Oceania Football Confederation President David Chung said: “The FIFA 11 for Health programme is very welcome as it will greatly impact the lives of young children in the schools, because they will be the ones taking the messages home to their parents and siblings.”
FIFA’s Chief Medical Officer Professor Jiří Dvořák announced the roll-out plan, saying that there was a strong partnership between the departments of sport and education and the Host City because the “FIFA 11 for Health” programme complemented the initiatives of the Host City in promoting a healthier lifestyle and stopping violence against girls and women. “With the FIFA 11 for Health programme, we are targeting 11- to 12-year-olds, which is the age when children develop their character and attitude,” said Dvořák.
The FIFA U-20 Women’s World Cup will be held from 13 November to 3 December 2016.